Marketing Technology Services

Marketing technology services is one of the services offered under our marketing support solutions. Our Marketing Technology (MarTech) Experts will help advance your marketing through dynamic marketing technology. We have expertise in the following:

  • Web Analytics Programs – to track the performance of channels, technologies, ads, offers, and other marketing activity metrics
    • Google Analytics
    • Adobe Analytics
  • Conversion Optimization – to get people who come to your website (or wherever you are engaging with them) to do what you want them to do, like filling out a form, as much as possible
    • Wordstream’s free Landing Page Grader
    • Optimzely (lets you run A/B tests on landing pages and other website elements)
    • Unbounce (allows for creation of A/B test landing pages)
    • ion interactive (provides tools for non-programmers to create marketing apps, which may provide higher levels of engagement and conversion than a form or content download)
  • Email marketing – to help you stay in front of customers and prospects who have given you permission to email them
    • MailChimp
    • Constant Contact
    • Marketing automation programs that have built-in robust email marketing capabilities
    • SEM and SEO – to get valuable insights that can be applied to all of your online and traditional marketing
    • Google AdWords
    • Bing and Yahoo
    • WordStream
    • Wordtracker
    • BrightEdge
  • Remarketing – to be able to direct advertising to people who have already expressed enough interest in you to come to your site
    • Google AdWords remarketing
    • AdRoll
    • Perfect Audience (from Marin Software)
  • Mobile – to help you capture the growing buyers through mobile
    • GroundTruth Ads Manager
    • Social media management tools – e.g. Buffer 
  • Marketing Automation – includes analytics, online forms, tracking what people do when they come to your website, personalizing website content, managing email campaigns, facilitating the alignment of sales and marketing through lead scoring and automated alerts to sales people, informing these activities with data from your CRM and third party sources, and more
    • Active Campaign
    • HubSpot
    • Act-On
    • InfusionSoft
    • Marketo
    • Adobe Campaign
    • Oracle Eloqua
    • Pardot and ExactTarget (Salesforce)
    • Silverpop (IBM)

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Case study

A North American Learning Provider Experiences 200% Increase in Sales Qualified Leads Through Inspired Outsourcing

Case study

An Australian Digital Marketing Agency Improves Operational Efficiency Through Efficient SEO Reporting

Case study

An Online Belgian Beer Shop Increases Transaction Volume by 359% Through Expert Digital Marketing Support

Case study

Facebook content management for technology company

Find out how Eastvantage can help you achieve your business objectives

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